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200 Influencers, 10 Million Followers, 200 Sales: Robin Guards' KOL Fraud Claims Expose NFT Marketing's Fake-Numbers Problem
An NFT project has gone public with one of the starkest marketing numbers of the year — and it is an accusation, not a celebration. Robin Guards, a project that describes itself as the privacy layer of Robinhood Chain, said on November 2 that it worked with approximately 200 crypto influencers (KOLs) with more than 10 million followers combined, yet sold only 200 NFTs — a conversion...
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